Email Archives

State of Mobile Email for SMBs in 2015

By Katya Constantine | Sep 9, 2015

Based on the growth in 2014, it was apparent that mobile email would be an even bigger deal in 2015. We haven’t been disappointed as email use on mobile devices took off at the beginning of 2015, with large growth in viewing and transacting on mobile phones. As mobile screens have increased in size and…

8 Best Email Marketing Tools for Small Businesses

By SmallBizClub | Sep 4, 2015

Like it or not, email marketing is still one of the best ways to reach out to customers, when used correctly. Even though it seems like social media has taken the lead, experts still agree that traditional email marketing remains at the top of the list. Small businesses can have budget constraints while they look…

How to Keep Track of Your Leads with HubSpot’s Sidekick

By Synecore | Sep 1, 2015

As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively. In the past, I have found that I am usually spending most of the work day calling and hunting down…

4 Email Marketing Best Practices

By Synecore | May 19, 2015

One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.

4 Reasons to Capitalize on Email Marketing

By Megan Totka | May 11, 2015

A survey by the Direct Marketing Association found that over half of marketers planned to increase spending on their email channel. The reason was the return on investment.

How Effective is Your Email Marketing?

By Drew McLellan | Apr 24, 2015

Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.

An Explanation of Channel-Based Content Personalization

By Synecore | Apr 14, 2015

Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.

Don’t Commit These 8 Email Subject Line Mistakes

By SmallBizClub | Mar 16, 2015

When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake

Going Beyond Blogs with Your Content Marketing

By ScheduleBase | Feb 18, 2015

It’s the cry of content marketers heard ’round the world: “Blog often!” Here are five other types of content that you can offer to gain traction online.

Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore

By Elaine Fogel | Feb 6, 2015

I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?