Digital Transformation: Interview With CEO Nick Collins

Nick Collins was raised in a tech-savvy home and owned his first computer in elementary school. He had aspirations of someday working for a 3D animation studio, like Pixar, because of a deeply-rooted love of special effects. He also started coding HTML as a hobby, when the method was just being introduced to the digital…

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Why Digital Transformation Is So Critical in 2021

Though governments are vaccinating against COVID-19 throughout the world, the pandemic is continuing to swiftly change the business landscape. Material conditions have accelerated existing transformative trends. Businesses in numerous industries are digitizing operations. According to business experts, a majority of businesses will boost their digital operations over the course of the next year. The Growth…

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Digital Isn’t a Department

Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting…

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The Importance of Digital Signage in Developing Brand Recognition

Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success of any business and adopting digital signage into your marketing campaign is a great way to achieve results. Lending itself…

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How Engaged Are You in Digital?

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected…

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