Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting […]
Digital
The Importance of Digital Signage in Developing Brand Recognition
Digital signage is an extremely effective tool when boosting sales, engaging an audience and increasing traffic, however the overriding key feature is its ability to increase brand recognition. Brand recognition is crucial to the success of any business and adopting digital signage into your marketing campaign is a great way to achieve results. Lending itself […]
How Engaged Are You in Digital?
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected […]
