Posts Tagged ‘Design’
Where to Find (and How to Hire) the World’s Best Freelancers
Now in 2014, crowdsourcing platforms offer access to thousands and thousands of freelance designers in locations around the world. You will find freelancers who do all kinds of design work including logo design, product label design, sign design, and much much more.
Read More 5 Mobile Marketing Tips You Need to Know
If you are just getting started in mobile marketing or have been involved with it for sometime, you already know that developing a great strategy is just as, if not more important, than implementing an online marketing strategy for desktop users.
Read More Brand Strategically: How to Tell When Your Graphic Designer Doesn’t “Get” Branding
A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME’s have for needing branding typically have very little to do with visuals per se.
Read More What Should My Business’s Mobile App Include?
Are you toying with the idea of developing a mobile app for your business? Do you think a mobile app would benefit your business but you’re stuck as to what it should include?
Read More The Number One Pitfall for New Inbound Marketers: Planning vs. Doing
In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
Read More The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
Read More How Colors Affect Your Purchase Decisions
With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions.
Read More Consumer Psychology and eCommerce Checkouts
eCommerce has changed the way companies connect with customers and market goods. In the online world, shoppers form opinions, assess value, and make buying decisions without any first-hand experience of the items they are paying for.
Read More 7 Keys to Building a Successful Brand
A brand’s visual elements are only half of the story. Less tangible assets such as corporate culture, how the executive team and even how employees conduct themselves are all part of a brand’s DNA.
Read More 7 FREE and Simple Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don’t always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
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