The right product packaging can make your food business successful even in a competitive market. Design it as a tool for preserving and protecting your product against external factors while adding value through the product’s functionality. When done properly, product packaging can also work as a marketing tool that introduces your product in an appealing […]
Design
Impact of Visually Appealing Websites on Branding
The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and […]
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]
Did You Know? Minimalism is a Trending Brand Strategy
Design is a very important aspect of a branding strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience. Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just […]
Update Your Website with These 7 Easy Design Trends
Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) For small and mid-sized organizations that don’t always have the budget for fancy and customized bells and whistles, my motto is KISS (Keep […]
10 Key Strategies for Innovation Leadership by Design
As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision. They are always on the lookout for ways to prepare current and future design […]
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
What Does Innovation Really Mean in Business—and How Do You Achieve It?
There are some words that just roll off the tongue in business. Words like “unique” and “tailored” seem to apply to almost every service company, regardless of what they actually do. Phrases like “pushing the boundaries” and “futuristic design” appear to describe even the most generic products on the market. But the most commonly used […]
8 Tools for Web Design and Development to Boost Your Workflow
A good website is a result of combining several pieces of work from the copywriters, designers and marketers, among other groups. The work of the web developer is to ensure that these pieces fit together and the website looks great. Given that this work is completed in stages, it is important for the web designers […]
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
