Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is […]
Design
Pros and Cons of Hiring a Web Developer
While it’s important to hire a professional website designer for your web development work, there are reasons why you should consider alternatives. Don’t get me wrong, there are also many reasons why you should get it done by a professional. It is just that there are other alternatives that you might want to consider. You […]
6 Smart Ways to Strategize Your SEO Moves Before Building a Website
People often think that you can’t do SEO campaigns if the site hasn’t launched yet. The truth is you can do it! You don’t have to wait for your site to go live before you jump-start your SEO plans. Not only is it possible, but it will give your site an advantage, as well. The […]
5 Steps for Building a Great Website Without an Agency
Believe it or not, research has found that less than two-thirds of small businesses have websites. That’s an incredible statistic given the prevalence of using Google, Yelp, Facebook and similar sites to find the products and services we need. Thankfully, the same research found that over half of these businesses do plan on building a website in […]
How to Design Your Own Top-Notch SMB Website on a Budget
You know you need to be online, and you’ve probably tried your own hand at social media marketing. If you’ve had any success, you’re now considering whether to hire a web developer or pocket the money and design your small business website yourself. Well, if you’re leaning toward the latter, this is what you need […]
What You Should Know Before Using a Website Builder
If you want your business to be successful and have customers choose you over a competitor, you’ll need a solid online presence. Going it “old school” just doesn’t cut it anymore since more and more consumers search for businesses online before handing over their cash. Consider this: 88% of consumers research products and businesses online […]
10 Common Design Mistakes…and How to Avoid Them
Design work is complex business. It’s far too easy to mess up. To create high-quality products, all of the small details are crucially important. Each detail must be taken into account. It can be easy to get lost in the details and lose sight of the big picture. That’s why there are several incredibly common […]
Why a Great Web Experience Starts with a Wireframe
A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your brand. A great website starts with a good wireframe, and here’s why. What is a Wireframe? A wireframe is a […]
7 Trends to Watch When Designing a Brochure
When marketing a company, business owners often think they can do everything online. They soon realize, usually at an event, that they need some type of brochure to give to people. Potential customers like to have a takeaway that they can scan at their leisure. That’s why graphic designers continue to be needed for print […]
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
