As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision. They are always on the lookout for ways to prepare current and future design […]
Design
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
What Does Innovation Really Mean in Business—and How Do You Achieve It?
There are some words that just roll off the tongue in business. Words like “unique” and “tailored” seem to apply to almost every service company, regardless of what they actually do. Phrases like “pushing the boundaries” and “futuristic design” appear to describe even the most generic products on the market. But the most commonly used […]
8 Tools for Web Design and Development to Boost Your Workflow
A good website is a result of combining several pieces of work from the copywriters, designers and marketers, among other groups. The work of the web developer is to ensure that these pieces fit together and the website looks great. Given that this work is completed in stages, it is important for the web designers […]
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
How to Design Your Website with Style
As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually just giving a website structure isn’t enough. You want to give it style to fully bring the content to life. […]
How to Organize, Design, and Present Your Work Portfolio
Landing your dream job can be a long and tiring process, filled with interview prep, dressing smartly and updating your CV more times than you can count. Along with that first-class CV though, one of the best weapons you can have in your interview arsenal is a great looking portfolio, showcasing the best work you’ve […]
Thinking About the End User Comes First
Jack Davies is a product design engineer who believes that passion combined with an understanding of how the end user will interact with the product is the key to successful design. Davies says bad design comes from not truly understanding—and only assuming—how people might use a product. Watch the video to learn more about this […]
5 Easy Ways to Maximize Space in a Small Business
No shop, restaurant or any retail space can succeed without using the space that they have in an intelligent way. This can be straightforward when you have a lot of space to work with but that’s not something most businesses are blessed with. So, if you only have a small store or office, then how […]
Why I Refuse to Read Your Digital Content
Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is […]
