Posts Tagged ‘Customer Experience’
The Importance of Instant Gratification in Customer Service
We live in a world where we expect almost instant gratification in most things. Whether it’s social media feedback, sandwich delivery, or an Amazon Prime order, faster is better, and instant is best. Much of this stems from our constant availability and connection through technology. A boss can reach an employee at almost any time.…
Read MoreCustomer Service Insights: Satisfied is Worse Than Unsatisfied
How are you tracking customer satisfaction levels with your customers? Are you asking whether they are satisfied? If so, you are probably not getting a true answer. Today, customers are so conditioned that when we are asked questions like this, they just say “Yes.” Think about your own experiences. How often have you said things…
Read MoreHow to Thank Customers for Their Business
Customers are the backbone of your small business; without them, your business would cease to exist. This is why customer acquisition is crucial, as well as keeping them as returning customers. The easiest and often most overlooked method of developing loyal customers who regularly pay for your product or services is by properly thanking them.…
Read MoreCustomers and Sales: We Need Each Other!
If I were to assess the worlds of buying and selling through much of what I read, I would come up with the conclusion that Customers and Sales people are on diverging paths, we are doing as much to minimize our interactions with each other. The Holy Grail of these diverging paths is AI—from a…
Read MoreWhat Does Your Welcome Mat Say?
What does your welcome mat say? A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but see things through a marketing lens. One of the places we visited was Madrid, Spain and neither of us spoke…
Read More4 Keys to Understanding and Leveraging Customer Panel Surveys
See if you’ve received any requests that sound like this: We want to give you the chance to play a role in helping us develop and improve our financial products and services. To do so, we invite you to be part of the Chase Customer Panel, which is a group of customers who give us…
Read MoreAre Your Customers in Transition?
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to get married. No matter what the transition is or how desirable the next phase may be, transitions…
Read More4 Ways to Best Anticipate Your Customers’ Needs
You’re working hard throughout the day to ensure that your customer is satisfied with the products and services you’re providing. If you’re attempting to anticipate your customers need accurately but need some guidance, you might find help in the following points. 1. Apply customer relationship management tools With every business, we focus on things like…
Read MoreAre You Commoditizing Your Customers?
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing. Adept sellers broaden the purchase considerations,…
Read MoreDo You Put Your Customers First?
I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different…
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