4 Tips to Make Your Business More Customer-Friendly

Running a brick and mortar business can be challenging. You have to worry about things like rent, employees, inventory, and customer satisfaction. It can be tough to keep track of it all. Following are four ways that you can make your business more customer-friendly. Implementing these changes will help you run a smoother operation and…

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4 Great Real-World Examples of Companies Nailing Customer Experience

big-candy-bar-equates-to-big-customer-experience

Customer Experience (CX) can make or break the performance and growth of your business. No wonder more than two-thirds of companies worldwide now compete solely based on customer experience. Customer experience can be defined as the quality of interactivity and experience that a customer has on your website. eCommerce marketplaces must implement a stellar customer…

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Don’t Miss a Chance to Impress Customers

how-to-make-your-customer-s-first-and-every-brand-experience-amazing

When you are running a business, it’s absolutely vital that you do take the right steps to impress your customers. If you fail to impress customers and clients, then they are ultimately going to turn their attention to a competitor instead and that’s the last thing that you want.  The good news is that there…

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8 Types of Customer Service Expectations and How to Meet Them

The customer is king. Or you could say, the customer is always right. This ideology, pioneered by notable retailers Harry Selfridge, John Wanamaker, and Marshall Field continues to ring true to this day. The goal of any business is to make a profit. But without customers, doing this is impossible. Therefore, the purpose of a…

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How Your Parking Lot Can Attract Your Customers (or Not)

Your parking lot has more power to attract or repel customers than you may realize. When your parking lot is in good repair, it will simply blend into the background of a customer’s experience. When your parking lot looks like this, customers will glide through and park without a second thought. However, if your parking…

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Why Your Marketing Department Needs a 360 Customer View

If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also,…

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Get These Ingredients for Great Customer Service

Great customer service isn’t just about one thing. It takes a combination of things, covering all different aspects of your organization, to deliver that amazing experience every time. While the exact mix might be a little different from one organization to the next, there are some common ingredients that you have to get right if…

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Customer Service is Not a Cost Center

There’s often a temptation to think of customer service as a cost…the cost of spending time talking with customers, the cost of providing extra service, the cost of providing feedback channels. But if you’re really doing it right, customer service should not be seen as a cost center. It should pay for itself, and then…

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