With so many businesses competing for the same market, modern customers have a lot of freedom to make well-informed choices when looking for goods, services or information. For the entrepreneur, this means constant innovation and reinvention to ensure the best customer experience to bring traffic back to your store. The process involves researching you’re your […]
Customer Experience
Feel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on […]
3 Small Business Lessons I Learned as a Private School Administrator
When people think of a small business, it’s usually a Main Street-style shop—a florist, a hair salon, a restaurant. On a bigger scale, it could be a local marketing firm, a graphic design agency, or a family-run insurance company. But running a private school is actually just like running a small business, except every day […]
4 Insider Secrets To Make You Thrive As An Online Retailer
While starting an exciting venture as an online retailer is an exceptional idea that can ideally ensure you are able to create a stable income, although, there’s no denying that entrepreneurship is no walk in the park. When taking into account that there is a sea of e-commerce stores out there, the competition will be […]
Creating A Good Customer Experience Framework
A recent survey by Adobe found that customer experience is the most exciting opportunity that businesses want to work on this year, especially during an uncertain economy. This is for good reason. Improving CX has been proven to increase customer loyalty, satisfaction, and also increase inquiries. But in most organizations, including many Fortune 500 businesses, […]
Why Customer Experience Trumps Low Prices
Many businesses try to slash their prices to the lowest level possible in hopes that consumers will flood through their doors. They think they can vacuum up more customers who want to take advantage of lucrative deals. While low prices are important, it’s a simple fact that other aspects like good customer experienceare far more […]
Apples and Oranges: A Problem for NPS
I think we have been missing the mark when we use NPS as a critical measurement for customer satisfaction. The challenge to this metric is that it appears to be combining “apples and oranges.” The metric is defined as the difference between attractors and detractors. That is the problem! What makes this an apples and […]
6 Online Review Strategies Essential to Improving Your Brand Awareness
In this technological age, online relevance is the most important thing for every business, influencer, and brand. If you do not have constant online presence, it would be impossible for you or your brand to be recognized in this fast-paced world. One of the best tools you can use online is to have reliable online […]
How to Manage Online Reviews and Business Reputation
Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one […]
How to Grow Your Small Business with Online Reviews
Every time a consumer searches for a product online, they encounter review sites that tell them which products are best or which companies are the most reliable. They see how your small business measures up to its competitors in price, quality, customer service, and anything else previous customers want to share about their experience with […]
