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4 Tips to Make Your Business More Customer-Friendly

By: Jeremy Bowler


What Makes an Ideal Customer

Running a brick and mortar business can be challenging. You have to worry about things like rent, employees, inventory, and customer satisfaction. It can be tough to keep track of it all. Following are four ways that you can make your business more customer-friendly. Implementing these changes will help you run a smoother operation and improve customer satisfaction.

1) Create a Loyalty Program

The first step to making your business more customer-friendly is to create a loyalty program. This can be in the form of a rewards card, points system, or any other type of incentive that customers will appreciate. Having a loyalty program in place helps reward existing customers for their repeat purchases and encourages them to come back again.

In addition, you can use the loyalty program to collect data that will help you better understand your customers’ needs and preferences. Loyalty programs are important to create engagement with your customers. You can integrate a customer engagement platform, this will help you analyze your customer engagement levels and see how good your loyalty programs are working. This information can be used to customize offers or promotions that are tailored specifically for them.

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2) Offer a Range of Payment Options

Having multiple payment options available is essential for any brick and mortar business. The first way to do this is to invest in a high risk payment processor. Customers should be able to pay with cash, debit/credit cards, mobile payments, gift cards, etc. Offering different ways to pay makes it easier for customers to shop without having to worry about whether or not their form of payment is accepted. It also helps ensure that they have enough time to make purchases without feeling rushed.

Also, if possible, try to offer any discounts or promotions that are available through certain payment methods. For example, if you accept Apple Pay, you could provide a discount for customers who use it.

3) Give Customers Access to Discounts and Promotions

Providing access to discounts and promotions is another great way to make your business more customer-friendly. You can do this by sending out emails with special offers or posting coupons online that customers can redeem in-store. This encourages customers to take advantage of the deals while also prompting them to come back regularly.

In addition, using loyalty programs is an effective way to keep track of repeat customers and tailor discounts or rewards specifically for them. This helps create a strong relationship between your business and its customers.

4) Improve Your Store Layout

A customer-friendly store is one that allows for easy navigation and shopping experience. To do this, consider the flow of your store’s layout and whether or not there are any potential obstructions. Make sure that customers can easily find what they’re looking for without having to search through long aisles or shelves.

In addition, try to provide comfortable seating areas where customers can take a break or have conversations with staff members. This will make them feel more at ease while also giving them the opportunity to stay longer in-store and explore more products

In conclusion, these are just a few of the ways that you can make your brick and mortar business more customer-friendly. Implementing these ideas will help create a comfortable shopping experience for customers, which in turn improves customer satisfaction and encourages repeat purchases.

Published: January 2, 2023

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Jeremy Bowler

Jeremy Bowler is a full-time copywriter of five years specialising in business and finance. Jeremy graduated from the University of Chester with degrees in business accounting and finance. He's an avid traveler and has taught English in Nepal, Malaysia, and Japan and has produced copy for Neil Patel, Entrepreneur and Metro amongst many other high-end publications.

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