Posts Tagged ‘Customer Acquisition’
How to Make Branding Pay Off For You
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
Read More Are You More Focused on Acquisition or Retention Marketing?
Even though it’s a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.
Read More VIDEO: Why You Must Pick a Tight Niche
Trying to make your business appeal to as many people as possible can be a disaster. Here’s why.
Read More Your Elevator Pitch is Costing You Clients: Here’s How to Fix It
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
Read More Increase Foot Traffic with Well-Designed Signs
Although they’ve been used for generations, signs are still excellent drivers of foot traffic to brick and mortar businesses. Signs should be a vital part of your offline marketing strategy to drive new customers and sales to your business.
Read More VIDEO: What is Pay-Per-Click Advertising?
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
Read More Insight Is Not the End—It’s the Beginning
Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
Read More Add Value First, Reap Value Later with Proactive Customer Service Skills
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”
Read More Why Improving the Customer Experience Matters: A Love Story
Creating a love affair with your customer takes time, patience and empathy. This is a journey that involves new discoveries, exploration and mutual benefit; there will be ups and downs that you, your team and your customers will experience along the way.
Read More VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
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