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VIDEO: Why You Must Pick a Tight Niche


Trying to make your business appeal to as many people as possible can be a disaster. Here’s why.
This video was originally published by Diagramified
Published: August 28, 2013

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Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.

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