As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best. And, because the traditional publishing industry has one core metric […]
How is Your Corporate and Personal Credibility?
A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners. He stated that everything rides upon his credibility when he declares that he can produce a quality product on time, especially when his competition has faltered attempting to do so. There’s little news […]
How B2B Businesses are Using Social Media in 2014
Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking.
3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
The Bandwagon Effect: Join In!
Imitation is the sincerest form of flattery. In marketing the Bandwagon Effect indicates a tool where, merely by demonstrating your company’s popularity, other non-members join that following.
Buying an Ad vs. PR Efforts to Support Your Franchise
Unless your franchise agreement has a specific clause preventing you from marketing above and beyond your required regulations, you would do well to consider the question of ad purchases versus a public relations effort to boost your bottom line sales.
VIDEO: How to Design a Brand to Add Credibility
Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you’re doing. This can help you figure out why your company is unique and what makes you stand out.
The Emperor Has No Clothes: Towards More Responsible Thought Leaders
Lately I’ve been thinking a lot about credibility, expert status, and thought leadership. What makes for a good thought leader? What is a thought leader? And how do you know if those of us who are deemed “thought leaders” actually know what we’re talking about?