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How is Your Corporate and Personal Credibility?

By: Dave Berkus


How is Your Business and Personal Credibility

A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners. He stated that everything rides upon his credibility when he declares that he can produce a quality product on time, especially when his competition has faltered attempting to do so.

There’s little news in that statement. Until you hear of the stories of those who destroyed a good thing with one badly executed promise, or one lie, or one slip in quality or delivery.

We often hear that our best asset is our reputation. With the number and range of competitors easily available to our potential and actual customers today through a simple Internet search, we cannot afford to waste a single customer because of a missed promise or failure to rise to an expected level of service. Combine that with the ease of posting reviews, both good and bad, and we find ourselves in a microscopic ecosystem where small individual failures are often rewarded with massive negative blow-back.

Related Article: 6 Ways to Boost the Credibility of Your Solo Biz

And we all know that once posted, a bad comment or review cannot be erased and remains forever.

You represent your corporation with every promise you make, whether as small as a date certain for delivery or as large as a significant contract based upon expected quality and service.

Think of your competitors. If yours is a B–to–B relationship, you will have sales people from the other side of the fence watching your every move, anxious to exploit every misstep.

It isn’t human nature to think of your personal and corporate credibility whenever you offer any sort of terms for price, delivery, quality or service. But in this world of rapid communication and persistent information, you should do just that.

Published: December 11, 2015

Source: Berkonomics

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Dave Berkus

Dave Berkus is a noted speaker, author and early stage private equity investor. He is acknowledged as one of the most active angel investors in the country, having made and actively participated in over 87 technology investments during the past decade. He currently manages two angel VC funds (Berkus Technology Ventures, LLC and Kodiak Ventures, L.P.) Dave is past Chairman of the Tech Coast Angels, one of the largest angel networks in the United States. Dave is author of “Basic Berkonomics,” “Berkonomics,” “Advanced Berkonomics,” “Extending the Runway,” and the Small Business Success Collection. Find out more at Berkus.com or contact Dave at dberkus@berkus.com

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