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VIDEO: How to Design a Brand to Add Credibility

Branding can help grow your business by adding credibility. Branding has two main purposes:

to help your company on a personal level, and
to help you in your business.

Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you’re doing. This can help you figure out why your company is unique and what makes you stand out.

The second value of branding is to help your business gain credibility. If a potential customer looked at a website that wasn’t branded compared to a website that was branded, they would do business with the website that was branded.

Being branded gives a sense of familiarity to your product. Once customers start associating your product to your brand, it is easier for them to remember your company. If you want to learn more about the value of branding, visit CreatorUp for more resources. http://creatorup.com/design-a-brand

Published: September 5, 2013
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Mike Tringe

Mike Tringe is the co-founder of CreatorUp, the e-learning platform to make and market video content. He earned his MFA in Film from USC's School of Cinematic Arts, and has worked in the Film Finance and Sales Department at Creative Artists Agency, in Creative Development at Vuguru, Michael Eisner's multi-platform studio, and on the Content Partnerships team at Blip Networks.