Posts Tagged ‘Content Marketing’
6 Inadequate Assumptions Most Content Marketers Make Today
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
Read More How to Increase Website Traffic Using Evergreen Content
Think of the word “evergreen” itself. That alone should tell you that the content never gets old, maintaining its beauty and value year round. It’s consistently relevant to your target audience.
Read More How to Write with Authority
Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority.
Read More Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
Read More What We Talk About When We Talk About Content
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new—and extremely broad—discipline with no single definitive definition.”
Read More Marketing That Sticks: 7 Winning Inbound Marketing Campaign Strategies
What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
Read More 7 Agency Secrets to Powerful Social Media Marketing Campaigns
Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you’re looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results of your inbound marketing efforts and for crafting an effective social media campaign.
Read More Personal Brand Best Practice Tactics on Google Plus
Bloggers, authors, artists and passionate creators of visual, multi-media, and text content can be powerful personal online brands. Those that understand the power of the social networks can accelerate and enhance their brand through effective content marketing tactics.
Read More 3 Simple Steps to Getting More Customers Than the Competition
If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.
Read More Smaller B2B Companies Outdo Larger Ones on Content Marketing
Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.
Read More