Posts Tagged ‘Content Marketing’
An Endless Stream of Data
It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago.
Read More Do Consumers Even Want Content Marketing from Brands?
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.
Read More 5 Ways to Keep Your Content Marketing Strategy Healthy
When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right, exercise often, get a lot of sleep, minimize stress, and make good life choices.
Read More Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
Read More Should You Align Your Content Marketing and SEO Efforts?
Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. The question, then, is how can you align your efforts to optimize and market content?
Read More 3 Social Media Marketing Tips That Don’t Involve Facebook
While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience.
Read More How to Master Content Marketing for Your Boring Niche
There’s a common misconception floating around that if you focus on niche content, you won’t have much success. That is a completely bogus and wholly inaccurate view.
Read More 3 Ways Publishers Can Optimize for Conversions
Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.
Read More 4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
Read More Why LinkedIn’s Publishing Platform May Surprise You
LinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014, that it was opening it up to another 25,000 members and then over the next few months.
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