Posts Tagged ‘Communication’
Why Your Signs Matter
To simplify complications is the first essential of success. ~George Earle Buckle Signage plays an important role in every business. Not only do signs convey information to your customers, but they also bring new customers in. Clearly, spending money on great signage is a wise investment, but it is important to remember that not all…
Read More7 Things NOT to Do When Managing External Customers
“Without customers, your [small] business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a customer-centric mindset.” (Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success ©2015) In keeping with a customer-centric theme, here…
Read MoreBeing Interesting
Millions of people hours are spent every day confronting the issue, “How do we get our customers to be interested in us?” Marketing spends millions in content strategies, overlaid with all sorts of promotion programs. Sales looks for insights or provocation. Together, marketing and sales looks for provocative prospecting messages and approaches. In the escalating volume…
Read More3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of course, your content should draw your readers in and make them want to invest their time or money into the…
Read MoreThe Problem with Pitch Decks
I’ve seen thousands of pitch decks. The vast majority are horrible. There’s the corporate vanity deck. It always has a lot of slides. Usually it mentions the customer name in about 3 places, on the cover slide, the second to last slide, and the last slide. The rest of the deck is all about the vendor. You…
Read More4 Key Traits of Great Business Leaders
Steve Jobs once said: “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” If you are about to become a business leader and fulfill your leadership potential, that is exactly what you should do—try to be the best and to nurture the qualities that you have which make…
Read More6 Tips for Interview Success
As you may recall, a few months ago we wrote a piece about how you can plan and pitch a top-notch PR campaign. Hopefully by now, you’ve had a few chats with the media and secured interviews about your subject. Great job! But now the real work is about to begin, so get ready for some…
Read MoreNewsletters are the Most Popular Type of Email
Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up) are way ahead of all other options in their recent survey of 1821 marketers worldwide. Other option results: Multi-step welcome…
Read MoreThe Gratitude Tool That Works Every Time
Long before the rise of email and social media I was extolling the virtues and value of saying “thank you” with handwritten notes. While certainly not an original idea (whose Mom didn’t make them write thank you notes for gifts?) they remain—in my opinion—one of the best ways to express gratitude and make another person…
Read MoreThe Power of Female Leadership: 3 Important Behaviors to Adopt
We’ve all read about the qualities it takes to become a great female leader: how to “lean in,” what language to use in order to show an attitude of cooperation, the importance of personal flexibility. In addition to some of these overt actions and the content of what we say, subliminal messages have an underlying presence. Sometimes…
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