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Newsletters are the Most Popular Type of Email

By: Elaine Fogel

 

Newsletters are the Most Popular Type of Email

Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up) are way ahead of all other options in their recent survey of 1821 marketers worldwide.

Other option results:

  • Multi-step welcome for new subscribers (26%)
  • Customer survey emails (21%)
  • Automated and event-triggered emails across full customer lifecycle (18%)
  • Emails to engage in social media or creation of user-generated content, e.g. reviews (18%)
  • Solus campaign emails (single e-blast) (12%)
  • Reactivation emails (11%)
  • Follow-up to viewing basket, product, or content browsed on site (8%)

The survey report suggests that autoresponders “should be 100% since it’s straightforward to set up a simple autoresponder message to welcome subscribers to your brand.”

Related Article: Email Marketing is a Strong Influencer in B2C Buying

To read the full report, click here.

How often do you send email newsletters?

Published: December 8, 2015
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Source: Elaine Fogel

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