Home > Startup > Marketing Your New Business > Newsletters are the Most Popular Type of Email

Newsletters are the Most Popular Type of Email

By: Elaine Fogel

 

Newsletters are the Most Popular Type of Email

Almost three-quarters (74%) of survey respondents said that sending newsletters is their #1 email marketing choice, says a new study from GetResponse and Smart Insights. That and autoresponders (61%) (e.g., thanking subscribers for signing up) are way ahead of all other options in their recent survey of 1821 marketers worldwide.

Other option results:

  • Multi-step welcome for new subscribers (26%)
  • Customer survey emails (21%)
  • Automated and event-triggered emails across full customer lifecycle (18%)
  • Emails to engage in social media or creation of user-generated content, e.g. reviews (18%)
  • Solus campaign emails (single e-blast) (12%)
  • Reactivation emails (11%)
  • Follow-up to viewing basket, product, or content browsed on site (8%)

The survey report suggests that autoresponders “should be 100% since it’s straightforward to set up a simple autoresponder message to welcome subscribers to your brand.”

Related Article: Email Marketing is a Strong Influencer in B2C Buying

To read the full report, click here.

How often do you send email newsletters?

Published: December 8, 2015
1162 Views

Source: Elaine Fogel

Avatar photo

Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.

Trending Articles

Stay up to date with