It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link.
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.