Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors into paying customers. Get More Customers from Your Website Add a […]
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The 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to […]
3 Headline Writing Tips That Guarantee Success
Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print […]
7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can […]
How to Optimize My Landing Pages
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, […]
Optimizing Your Landing Pages with Video
In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.
3 Ways to Optimize Your CTAs for Better Conversions
To generate leads conversions with blogging, publishing posts is only half the battle. The other half is further engaging your readers with great calls-to-action placed throughout your blog.
Let Your Web Forms Speak for Themselves
When you think about optimizing your website in order to increase conversions, what’s the first thing that springs to your mind? Allow me do some mind reading here: maybe improving the layout?
5 Tips on Targeted Direct Mail Marketing for Small Businesses
Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.
Storytelling, Storytelling, and More Storytelling
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more. Unfortunately, I think most attempts fall short.
