If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is […]
Call to Action
Creating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or pricing […]
Everything You Need to Know About Call-to-Action Buttons
Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less […]
15 Powerful Ways to Growth-Hack Your Social Media: Part 3
Pats on the back all around, you’ve made it to the third and final part of our running series on growth-hacking social media! Today we’ll cover a few basics that you’d be surprised how often are overlooked, as well as CTAs (calls-to-action) and some totally acceptable Twitter automation. Let’s get into it! 11. Complete Your […]
Simple Ways to Get More Customers from Your Website
Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors into paying customers. Get More Customers from Your Website Add a […]
The 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is often avoided. But before we have that conversation let’s take a little look over our shoulder. In 2008 I started to […]
3 Headline Writing Tips That Guarantee Success
Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print […]
7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can […]
How to Optimize My Landing Pages
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? Do you want them to arrive, poke around, soak up a few tidbits about your company, […]
Optimizing Your Landing Pages with Video
In the world of inbound marketing, landing pages are essentially the equivalent of your sales team. In the real world, you can improve your sales team by implementing training or performance-based bonuses.
