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Home / Archives for Call to Action

Call to Action

5 Essential Marketing Strategies to Adapt During COVID-19 

Sep 9, 2020 By Daniel Groves

COVID-19 has caused immense problems for businesses around the globe, so it’s been more important than ever that companies have been able to adapt in order to survive.  “Finding a silver lining to the current situation can seem like a real challenge right now, however there is always one to be found,” says Paul Edwards, […]

Filed Under: Covid-19, Sales and Marketing Tagged With: Call to Action, Communication, PPC

5 Things Your Small Business Website Needs to Make it Pop

Jul 27, 2020 By Norm McLaughlin

So you’ve started a small business and you need a great website to turn your dreams into reality. But you don’t want to be just one more player in the marketplace. You want to stand out from your competition and begin to hit your goals from day one. Your website is the shop window to […]

Filed Under: Technology, Website Tagged With: Call to Action, Content

COVID-19 Has Changed Business Forever… Is Your Marketing Keeping Up?

Apr 27, 2020 By Brian Mikes

Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus.  Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of). Linda and I are hunkered down, working from home… and going out as little as possible.  Like many families, we’re […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Call to Action, COVID-19

Using Call to Action Triggers to Drive Conversion

Jan 16, 2019 By Drew McLellan

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Call to Action, Conversion

Using Call to Action Triggers to Drive Conversions

Oct 3, 2018 By Drew McLellan

Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t convert […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Call to Action, Facebook

Using Display Advertising to Grow Your Online Brand

Nov 16, 2017 By Ryan Kidman

Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding […]

Filed Under: Online Marketing Tagged With: Advertising, Call to Action, Online Marketing

Help! My Digital Display Ads Aren’t Working

Mar 15, 2017 By Drew McLellan

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate of less […]

Filed Under: Online Marketing Tagged With: Advertising, Call to Action, Digital Marketing

5 Web Design Mistakes to Avoid

May 9, 2016 By SmallBizClub Contributor

Are you a small business owner? Is your website attractive enough to help you accomplish your desired goals? If not, it’s time to reconsider the design of your website or upgrade it with latest features and functionalities. Remember, your website is your business face to prospective audiences. Moreover, it forms a pivotal part of your […]

Filed Under: eCommerce Tagged With: Call to Action, Design, Mistakes, Website

5 Secrets to Creating Great Content, According to Matt Keezer

Apr 21, 2016 By Keith Holland

Marketing has evolved and changed greatly in the online age. From company websites, to online ads, and content marketing, staying on top of best practices in the online industry is about mobility, quality, and, perhaps most importantly, being deliberate. In an effort to wrap my head around how to be at the forefront of content […]

Filed Under: Marketing Plans, Sponsored Tagged With: Call to Action, Content Marketing, Interviews

The Art of Creating a Compelling Call to Action

Apr 8, 2016 By PR Toolkit

If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is […]

Filed Under: Advertising and Lead Generation Tagged With: Call to Action, Content Marketing

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