Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus. Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of). Linda and I are hunkered down, working from home… and going out as little as possible. Like many families, we’re […]
Call to Action
Using Call to Action Triggers to Drive Conversion
A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t […]
Using Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t convert […]
Using Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding […]
Help! My Digital Display Ads Aren’t Working
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her. Thanks for your email and the stats on your digital ads. You’re right, based on industry standards, your click-through rate of less […]
5 Web Design Mistakes to Avoid
Are you a small business owner? Is your website attractive enough to help you accomplish your desired goals? If not, it’s time to reconsider the design of your website or upgrade it with latest features and functionalities. Remember, your website is your business face to prospective audiences. Moreover, it forms a pivotal part of your […]
5 Secrets to Creating Great Content, According to Matt Keezer
Marketing has evolved and changed greatly in the online age. From company websites, to online ads, and content marketing, staying on top of best practices in the online industry is about mobility, quality, and, perhaps most importantly, being deliberate. In an effort to wrap my head around how to be at the forefront of content […]
The Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is […]
Creating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and interests. Landing pages are ideal if you: Want to target specific audiences with different messaging Offer different products, information or pricing […]
Everything You Need to Know About Call-to-Action Buttons
Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less […]
