Posts Tagged ‘Branding’
Business Looking for Growth? 5 Benefits of Being Reviewed
Reviews that are posted online are a form of free advertising, and as long as these reviews are positive in nature, you want as much free advertising as possible.
Read More 5 Marketing Tactics Every Business Can Learn From
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Read More The Color of Branding
Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender.
Read More Is Your B2B Company Sending the Right Brand Messages?
Your B2B (business-to-business) company may not be sending the “right” brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
Read More Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Read More The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Read More Why Own a Franchise?
There are many attractive reasons for buying into an existing organization, for both newcomers to the business world and also experienced veterans. The most immediate of these relates to the brand recognition and identity of the existing organization.
Read More Don’t Set Customer Expectations You Can’t Meet
Interactivity is one of the benefits of the web, and most people assume their questions will be answered in a timely fashion—usually not more than 24 to 48 hours.
Read More Drafting is a Great Concept for Business
Being in the lead position does have its benefits. You garner market share and name recognition, both of which are so important. The more you have of these two elements, the greater the probability that you will stay in the lead.
Read More Embrace the Limb
For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.
Read More