Posts Tagged ‘Branding’
Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.
Read More 10 Branding Cracks to Avoid
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
Read More Why Would I Pick You?
Marketing 101 is that you need to understand how you’re different from your competitors. It is perfectly logical: if you cannot differentiate yourself in terms of what you sell, how you sell it, or why you sell it, the only differentiator left is price.
Read More 5 Ways to Show Your Customers That You Value Their Business
Customers like to feel appreciated. Chances are you have one—or probably several—competitors that can do exactly what you do. One of the keys to brand loyalty is to let your customers know you care.
Read More VIDEO: How to Design a Brand to Add Credibility
Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you’re doing. This can help you figure out why your company is unique and what makes you stand out.
Read More How to Make Branding Pay Off For You
Your brand is your company’s reputation. It incorporates every touch point from within your company and outside of your company. It is how the principals, shareholders, customers, suppliers, and employees interact with the company.
Read More Your Elevator Pitch is Costing You Clients: Here’s How to Fix It
Defining what you do is way more difficult than doing what you do. Delivering the value to your client is easy—but being able to describe to a complete stranger what you do and how you do it, so that they are sufficiently impressed to want to hire you?
Read More VIDEO: How to Design a Brand That is Unique
You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
Read More Personalize Your Branding Strategy
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
Read More How Graphic Designers Are Missing the Boat on Branding
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”
Read More