Posts Tagged ‘Branding’
Is Your Brand Living Someone Else’s Life?
You are you. It’s that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn’t put you out front.
Read More Do Your Signs Send the Right Customer Service Message?
Signs can reinforce your brand and your customer service commitment or they can negate the very image you are trying to project. When was the last time you did an audit of the visual first impressions received by your customers?
Read More What Are the Best Colors for Business?
Let’s keep this article on a more basic level to discuss colors for business! Every color has a meaning and a message so pick your colors carefully depending on what you want to accomplish on a given day.
Read More Appearing to Do the Right Thing is the Wrong Thing in Branding
How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is “appear.”
Read More A Tale of Two Pricing Strategies
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
Read More The Next Best Thing to Controlling Our Brand
At our recent Speaker Certification Training for a group of our Certified Go-Giver Speakers, the following was pointed out: “Bob, you are really protective of your brand.”
Read More Fast Food Franchises Under Fire
Quick service restaurants make up one of the largest pieces of the franchise business opportunity pie. Or cupcake, cookie pizza, burger, or dish of your choice.
Read More Do Consumers Even Want Content Marketing from Brands?
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.
Read More Where to Find (and How to Hire) the World’s Best Freelancers
Now in 2014, crowdsourcing platforms offer access to thousands and thousands of freelance designers in locations around the world. You will find freelancers who do all kinds of design work including logo design, product label design, sign design, and much much more.
Read More The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.
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