Some people refer to it as the “cool” factor—companies that offer employees a sense of purpose and an opportunity to have fun on the job. That’s what defines their employment brand. Many talented workers are willing to take less in pay and benefits in order to be part of a company that they believe in and that gives them the opportunity to flourish.
Have you ever asked one of your employees why they wanted to work for you? Even more important, have you ever inquired as to why an employee has resigned? Do your team members recommend your company to others?
You need to know the statement your employment brand makes in the market. If you don’t like what you discover, put together an action plan to change it. Build a company culture people want to be part of and you’ll find it easy to attract the best and the brightest to help you build your business success.
This article was originally published by Susan Solovic