Posts Tagged ‘Branding’
Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.
Read More Under-30 Digital Media Influencers
The world of digital media is evolving all the time. It has become a place where youth culture survives and thrives. The communication tools available in the digital age we live in allow those who traditionally would not have had a voice to express themselves and explore the world around them far more than previous generations.
Read More How to Master Content Marketing for Your Boring Niche
There’s a common misconception floating around that if you focus on niche content, you won’t have much success. That is a completely bogus and wholly inaccurate view.
Read More Drive More Traffic Through Website Personality
To get the attention of web users, try giving your website a personal touch. Doing so helps you better draw in the specific audience you are trying to target.
Read More How to Combine Marketing Channels for Better Consumer Engagement
If you’re focusing too much on one area, you may not be reaching your entire target audience or delivering the right message at the right time and place. Using multiple channels is the best strategy for boosting traffic and increasing sales.
Read More How Good Are Your First Brand Impressions?
Most are familiar with the cliché: “You only have one chance to make a good first impression.” It doesn’t just apply to people—it’s true for businesses and nonprofit organizations, too.
Read More What Entrepreneurs Should Avoid Sharing on Their Company Blog
Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram.
Read More The Shocking Truth About Most Small Businesses
There is no way to avoid it. Your online presence now defines you. It has become the essential extension of a business or personal brand. In 2014 there is no reason to not have your brand online no matter how small your business is!
Read More Brand Strategically: How to Tell When Your Graphic Designer Doesn’t “Get” Branding
A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME’s have for needing branding typically have very little to do with visuals per se.
Read More When Buyers Behave Irrationally
Being known for consistently high quality increases the desire buyers have for your offerings as well as the premium they’re willing to pay.
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