Posts Tagged ‘Branding’
A Lesson from Pringles: How to Promote Your Brand More Creatively
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of…
Read MoreHow to Use Street Teams to Build Brand Awareness
Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited…
Read More15 Things Every Salesperson Needs to Know About Marketing
Marketing is a crucial part of the sales process. How will your potential customers know how amazing your products and services are if you don’t tell (market) them about it? To market your products and services effectively, a lot of listening and careful thought is required. Here are 15 things every salesperson needs to know…
Read MoreHow to Know When Your Brand is Ready to License
Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands in the world. Few business managers or leaders have a solid sense of when their brand is ready to license, however, and even fewer know where to begin when it comes…
Read MoreIs Franchise Ownership the Right Choice for You?
Being able to work for yourself and not someone else is a compelling idea for many people. You may just be starting your career and dreaming of building a business. Or, you may have had a long and successful corporate career and are longing for something more—additional money, greater flexibility or the chance to focus…
Read More7 Reasons You Should Care About Your Brand Voice
I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small, mid-sized, or an enterprise, its brand voice is on display every day in every internal and external marketing communications channel it uses. Today, it’s especially important in content marketing channels. No pressure, right?…
Read MoreWhat Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful except for gossip or wasting time avoiding true, real, live social contact. How many of these adults have been proven…
Read More4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are those that see the value in podcasting. Besides providing another way for people to experience your content, podcasts also provide…
Read MoreThinking of Opening a Restaurant? Map Out Your Vision
Opening a new restaurant is a peculiar mix of exciting and daunting. The industry is not exactly the birthplace of many get-rich-quick success stories: a lot of restaurants fail within the first year of doing business. This usually happens due to lack of planning. Then again, if you manage to overcome the challenges on the…
Read MoreThe Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often, companies are predisposed to certain design and strategy rules that are more on the traditional side. We recently faced this challenge when a client came to…
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