You’ve likely visited sites where the company shared some case studies with visitors. There are several ways you can utilize business-to-business (B2B) case studies to improve conversion rates and earn the trust of potential clients. Online B2B sales are around $6.6 trillion a year. Businesses see the need for a digital presence, so if you […]
B2B
How Your B2B Business Can Appeal to Multiple Industries
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]
It’s Just Science: Why Stories Are So Powerful
Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]
7 Proven Techniques to Streamline Your Sales
Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your company’s best spokesperson. Even if you eventually hire a sales guru or a sales team, you must still represent your […]
Change on the Horizon: How B2B Marketing Will Transform in 2020
Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. We update our tactics because people evolve, and our goal is to reach them. So, […]
A Paradox: The Sales Process and the Buying Journey
As sales professionals we face an intriguing paradox. We know, for complex B2B buying, the buyer’s journey can best be described as chaotic. What we have always believed is a linear process: identify a challenge, commit to change, define the problem/needs, evaluate alternatives, select a solution, turns out to be chaotic, as illustrated by the […]
Are You Using This Clever Facebook Strategy to Boost Your B2B Sales?
Most of us have developed at least fair skills at Google searches, but for many small business owners there may be a search platform that will pay far quicker dividends than Google. I’m talking about Facebook. Searching Facebook is, in many ways, the same as searching Google – at least for people, places, and keywords. […]
B2B Marketers: This is the Most Important Post You’ll Read in Your Career
Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your career. You need to be cognizant of it and not let it happen… ever. There’s generally two types of marketing and sales organizations in the B2B space. I’ve professionally witnessed both […]
7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as […]
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just […]
