Posts Tagged ‘Advertising’
Will Ad-Blocking Software Destroy Mobile Advertising?
Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop…
Read MoreHow to Supercharge Your Headlines Using These 4 Tips: Part 1
So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing your target prospects attention. There are a number of ways to do that. In fact, there are some very simple,…
Read MoreThe Evolution of Mobile Advertising
Smartphones haven’t been around forever, even though most of us can’t remember a time we didn’t have one. The same is true for mobile advertising. While mobile advertising and smartphones have been around less than a decade, we can’t remember a time without mobile ads. In 2006 mobile advertising was a $1 billion a year…
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