VIDEO: Why You Must Pick a Tight Niche

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.