Leaders Need to Change First Before Organizations Change
In our last article, we discussed Transformative Leadership and Change Realization. Now let’s discuss the importance for leaders to understand their own need to change first before an organization can change. Leaders Need to Evolve in Order for the Organization to Follow Suit A common theme that has emerged throughout my years of experience as a leadership expert is…
Read MoreHow to Improve Engagement Rate on Your Newsletters
It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone to make a sale. For optimal ROI, it is a good idea to make use of advertising to build a…
Read More5 Reasons Dentists and Doctors Should Practice SEO
Most business owners understand they need a presence on the Internet to bring in new customers. They keep up on marketing trends and use tips to ensure their audiences are engaging with them. Eventually, this engagement leads to warm referrals and final sales. However, many dentists lag behind other business owners regarding search engine optimization.…
Read MorePlanning to Start a Small Business in 2018? Follow These Tips
If you’re planning to start a small business in 2018, you may not realize everything you need to do to hit the ground running. Needless to say, it takes more than just putting an “open for business” sign in your front window. Here are some tips to follow for starting your own small business in…
Read MoreTax Cuts and Jobs Act: Key Provisions Affecting Businesses
The recently passed tax reform bill, commonly referred to as the “Tax Cuts and Jobs Act” (TCJA), is the most expansive federal tax legislation since 1986. It includes a multitude of provisions that will have a major impact on businesses. Here’s a look at some of the most significant changes. They generally apply to tax…
Read More2018 Marketing Trends You’ll Want to Know
Yes, it’s that time of year again, when marketing experts share their insights and predictions for the new year. To save you some time scouring the Internet for the top trends, I’ve done the work for you. Live Video Streaming “If you weren’t using live video to interact with your customers in 2017, it needs to be…
Read MoreWhat if Your Small Business Doesn’t Have an HR Department?
Every small business owner is familiar with pouring over business-related advice, only to find out that it’s applicable only to larger businesses or transnational corporations. The business world is anything but one-size-fits-all, and it can be extraordinarily difficult, if not downright impossible, to find HR-related advice that pertains to the owners of America’s innumerable mom…
Read MoreForeign Currency Exchange is Easier Than Ever
The way in which foreign currencies are exchanged has changed considerably over the course of the last two decades. Back in the mid to late 1990s, customers had few options or alternatives when it came to changing their dollars into foreign currency, or the other way around. There were the banks, there were a few…
Read MoreAre You Uncomfortable with Home-Based Workers?
Do home-based employees work with the same dedication and productivity as those in office cubicles next to each other? That depends upon the management as much as the employee. I have a friend who is a CEO of a recruiting firm who “virtualized” her company after a decade of maintaining a fixed office location. She…
Read MoreWhat Does Your Pricing Say About You?
Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy says about your offerings. I believe that pricing is a part of positioning and branding that is often overlooked. How…
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