Personalization vs. Privacy: Your Customers’ Confusing Brand Experiences
How much business do you think you lose due to poor customer experiences? Did you know that 41% of US consumers said they ditched a company because of “poor personalization and lack of trust?” And, only 22% of global customers acknowledge that the companies they do business with tailor their experiences based on a deep understanding of their…
Read More9 Reasons You Were Denied a Small Business Loan
If you’ve just been denied a small business loan and find yourself asking why, the answer might lie in one of the nine reasons below. We can’t supply a cure-all for fixing your loan application so that it has an approval guarantee, but we can help you identify weaknesses in your application and help prepare…
Read MoreIf You’re Not Selling on Amazon, You’re Missing Out on Easy Revenue
At first glance, one might wonder why stores have historically had a habit of crowding in close proximity to one another rather than spread out. For thousands of years, it was the bazaar which proved most successful for merchants, eventually giving way to the malls of the 20th century. In the age of the internet,…
Read MoreDoes Your Small Business Fit One of My Stereotypes?
I was thinking about all the different types of small businesses where I’ve been through my life and began to wonder if I could categorize them – even stereotype them. It has a lot to do with ownership, the kind of business, the management style, the community, and probably several more factors I haven’t even…
Read MoreSilence Kills
I had to call United’s 800-number the other day to change an existing ticket. At each step of modifying my ticket, the customer service rep would have to key in some data and then there would be this long silence. I couldn’t hear him typing or even a single breath. I assumed he was still…
Read MoreSign Short Term Leases Early On, and Move As You Grow
Avoid long-term commitments. It is statistically true that at least half of the young companies funded by angel or venture investors will not survive three years from funding to demise, and more than that percentage will die with two years if not well financed. The greatest burden of either a growing company or one needing…
Read More3 Effective Ways to Fight Employee Burnout by Onboarding Correctly
In a survey of 614 HR leaders, conducted by Kronos Incorporated and Future Workplace, 87 percent of respondents cited improving employee retention as a critical priority in the face of burnout. “Employee burnout has reached epidemic proportions,” says Charlie DeWitt, vice president of business development at Kronos. “While many organizations take steps to manage employee…
Read MoreExceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…
Read MoreStop Reading (Just) Sales Books!
Reading is important to our professional development and growth (not to mention the scientific evidence of how it improves our cognitive capabilities). Far too few business and sales professional actively read as part of their personal and professional growth. (Perhaps, that’s part of the reason we consistently see the stunningly poor data on results.) Every…
Read MoreHow to Avoid Closing the Door on Chance
Inherently, we entrepreneurs are an optimistic bunch. We paint visions of success in our minds and we set exuberant goals to get there. Sometimes things go wrong and we write them off as bad luck. But how many times do we stop to wonder whether or not we could’ve changed the course of events? Are You…
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