Sales Heroics are Actually Sales Failures!

All of us revel in stories of the deal where we took dramatic actions and ultimately won—hopefully not by discounting. We get an Adrenalin rush in talking about this things that we did to pull the opportunity from the ashes and into the victory column. When we get together with our colleagues, over beer, we…

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Reach Out to Employee Relations Committees

In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing as many creative marketing strategies as you can to reach the widest audience possible. Reaching out to employee relations committees is an extremely effective way to get in front of…

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3 Solid Ways to Create Lasting Employee Loyalty

Would you be surprised to discover that more than half of the workforce is unhappy about their work environment? For decades we believed that the monetary rewards for the jobs they do is enough incentive for the employees to be happy and loyal to you or your company. Now we know that’s not the case.…

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Why Your Business Needs a 90-Day Plan

The economy is booming, and businesses everywhere are thriving, but many small business owners and aspiring entrepreneurs aren’t making good use of today’s bounty to invest in tomorrow. As long as you have some extra capital at your disposal, you should be continuously investing in your future, and the foundations of any good investment begin…

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What Would Your Business Lose in a Cyber-Attack?

Today’s market is underpinned by a fragile digital world that’s more vulnerable to outside hacking and attacks now than ever before. Modern business owners and aspiring business professionals need to have an extensive understanding of cyber-attacks and the risk they pose if they want to remain secure well into the future. Do you really know…

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How Engaged Are You in Digital?

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected…

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The Secret to Escaping Your Day Job

Many of us sit in our office cubicles dreaming. Escaping the 9 to 5. Telling the boss you have fired “them.” Packing your bags and not coming back. But most of us never make the step. Daring to dream is where it starts and stops. Doubt creeps in. Fear It is the human condition. Our…

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