Features and Benefits
Somehow, we think features and benefits are important. Every beginning sales course talks about how we present Features And Benefits (When I first started, I learned how to present Features-Advantages-Benefits—FABs). Our product marketing and marketing teams load us up with content and presentations with endless lists of features and benefits. Visit any web site, and…
Read MoreCrowdsourcing for Small Business: Genius or Madness?
Crowdsourcing has been both a success and a failure for my business. I love my new logo design but am disappointed that I failed to raise startup funds. Benefit from my experience and get valuable crowdsourcing tips in this article. Throughout this process, I’ve learned valuable lessons on how to increase the likelihood of positive…
Read MoreContinuous Feedback Bests Annual Performance Review
If you have any responsibility for managing staff in today’s organizations, you have likely experienced the dysfunction of the “once and done” performance appraisal or performance review process. It’s no longer adequate to begrudgingly conduct a performance appraisal once a year. Your employees want (and deserve) much more frequent feedback about their performance. Old school…
Read MoreMarketing Automation Doesn’t Mean Autopilot
Marketing automation is nothing new, but it is enjoying a renewed focus in conversations about how to stay connected to your prospects and customers. As brands get better about creating content and understanding that our potential customers watch and interact with us for a long time before they’re ready to buy, we have to be…
Read MoreHow the Internet of Things Will Affect Your Telecommunications System
Are you ready for the changes that will impact the way we do business as the Internet of Things takes off? Companies that don’t take the IoT into account as they plan and deploy upcoming projects should know that work in this sphere is continuing to grow exponentially. Bain researchers predict that business to business…
Read More5 Easier Ways to Create Better Promotional Videos
If you’ve realized that one of the best ways to promote your business is to make a video, then you are absolutely right. First, because they are highly visual and interesting to watch, and second, because videos are short and consume a very small portion of your audience’s time. Therefore, video promotion is mostly highly…
Read More3 Ways to Ace an Interview
After job hunting or seeking a new position, landing an interview can bring a sense of anxiety, rather than relief. “You have to answer questions and make a good impression while at the same time, trying to collect enough information to decide whether you want the job or not,” says Forbes. This can lead to…
Read More3 Books That Will Transform Your Thinking on Success Habits
Do you ever regret agreeing to something? Maybe you said yes when you should have said “no.” You said yes to a meeting that you knew was going to be a waste of time. It was unproductive and stopped you getting “your work” done. You didn’t say no to that urge to opening up your…
Read MoreBreaking Up in Business: How to Do It Painlessly
As the founder of an online resource specializing in all things marriage (including divorce), I’ve come to learn that business relationships have many parallels to marriage and intimate relationships. They start with enthusiasm and passion, they grow through balance and communication, and they endure the peaks and valleys of life. But sometimes, they also end. Divorce for…
Read MoreHow to Survive Automation: Upskill and Adapt to Change
If you haven’t already, you should definitely check out the CGP Grey video on YouTube titled “Humans Need Not Apply.” The “threat” of automation has people scared, worried that technological unemployment will reign supreme once we allow robots to take our jobs. The good news is that many agree that even if massive robot-induced layoffs…
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