Strategic Planning for Business Owners
What Is Included In Business Succession Planning? A business owner needs to consider various strategies in order to prepare for the expected and unexpected legal challenges. To do so, the business owner should generally form a separate entity, such as a corporation. Next, whether the business is owned by one person or multiple partners, every…
Read MoreThe Genius Myth That Stops Us Being Happy and Successful
There is a myth that has been centuries in the making. It is a lie that has stopped many from starting their dream. Prevented people from displaying their genius. Stopped people succeeding. The myth? That being an artist, a creator or successful is only for a special few. That lie is that innovation and creativity…
Read MoreDo These 3 Things on Social Media to Provide the Best Customer Service
Social media isn’t just for marketing anymore. It’s a place for you to network and develop company culture. It’s also most likely the first place your potential clients get an impression for your business. Your social media presence can sink your business, or it can elevate you above your competition. Here are 3 ways to…
Read More3 Simple Benefits of Accepting Mobile Credit Card Payments
There are so many decisions to be made as the owner of a small or medium business. From hiring and training employees to signing their paychecks and addressing customer concerns, your hands are probably full around the clock. There are many other aspects of the company, however, that must be attended to, like determining what…
Read MoreWho is Your Customer?
One of the single most important concepts in marketing and sales is the “Ideal Customer.” Yet it’s an area too few focus on. When I pose the question, “Who’s your ideal customer,” it’s usually met with an eye roll and sigh. It’s usually answered with: “It’s the organizations that buy our products…..” “It’s the enterprise….”…
Read MoreMust-Attend Franchise Trade Shows and Conventions
Choosing a franchise opportunity is a hefty task to conquer. It requires a massive amount of in-depth research. While exploring franchise websites are a great place to start, it’s even better to meet with franchisors in person. If you’re serious about franchising, consider attending a franchise trade show, convention or expo in your area. Not…
Read More5 Killer Tips to Nail Your Next Presentation
Whether you’re a student preparing for a career, an entrepreneur leading a brand-new business, or a seasoned veteran of a corporate empire, there’s a strong chance you’ll need to give a presentation to others sooner rather than later. Getting up in front of a crowd without making a fool of yourself is no easy feat,…
Read MoreThe Easy Way to Find Any Email (and Improve Your Inbox Organization)
We’ve all had the experience of losing an important email. You can’t find it in your inbox, in any of the folders you might have put it in, and it doesn’t appear to be in your deleted items. In some cases, you might be able to retrieve the information by simply asking for it, but…
Read MoreHow to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per impression (CPI) or cost per thousand impressions (CPM), there’s no doubt that promotional products cost less and will outlast any digital…
Read MoreBeginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms, and…
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