Know Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior isn’t…
Read MoreThe Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution,…
Read More8 Money Intelligence Habits Used by the Most Successful CEOs
Having good control of your finances as a startup, and even as a seasoned businessperson, is what really translates into success. No matter what happens, you never want to be lazy in that area. Wherever you are in your finances is where you are in your business. That means a successful startup requires you to…
Read MoreCompany Culture: The Secret to Employee Loyalty
If you’re seeing a high employee turnaround in your business, the problem may have something to do with the workplace environment. People are less likely to stay with an organization if they feel unhappy, pressured, or stifled by a negative company culture. If this seems like a possibility, there are a few things you can…
Read MoreRobots on the Rise: 5 Examples of Innovations in Industrial Robotics
The term industrial robotics might conjure huge, fast-moving machines engaged in the kind of repetitive, dangerous work that humans used to handle: building automobiles, welding parts, and so on. Although those machines will certainly continue to take on larger roles in manufacturing, innovations in industrial robotics have started to lead humanity in intriguing new directions. From delicate…
Read More5 Industries That Can Benefit from Cloud Communications
Cloud communications are rapidly expanding through businesses in all industries. Yet there are some industries that find the technology even more worthwhile than the average. Education, real estate, and non-profit organizations are just a few of the industries that can substantially benefit. Here are a few of the things to consider about cloud communications technologies. Education…
Read MoreBeginner’s Guide to Google Webmaster Tools
So, what is Google Webmaster Tools? Well, it’s certainly a case of ‘the clue is in the name.’ Google Webmaster Tools’ (GWMT) is an incredibly important toolset allowing website managers to communicate with Google and adjust how the search engine sees your site. It also helps them to spot and alert you to malware attacks.…
Read MoreHow the Right Software Can Supercharge Your Catering Business
Software can be used in just about any type of business to boost efficiency. The best platforms make it easier to manage many individual tasks. As a catering business armed with the right type of software, you could ensure correct execution of processes, from order tracking to delivery. Your platform could help enhance customer satisfaction…
Read MoreDeveloping an On-Demand Home Rental App? Don’t Ignore These Vital Features
Nothing is sweeter than your home! No solace, accommodation or joy is equivalent to it. Everyone wants to have a fantasy home. But when property costs are soaring, people search for rentals, which can seem an overwhelming errand. Currently, different sorts of on-request applications have advanced out to market, such as Keyo and others. These…
Read More10 Commonly Held Myths That Limit Competitive Efforts
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though…
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