Channels to Consider for 2019: Video
We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019 marketing plan based on data that suggests they’re too big to ignore. Back when I started my marketing career 30+ years ago, video was a very different beast than it is…
Read MoreS Corporation Business Structures Many Considerations
The S corporation business structure offers many advantages, including limited liability for owners and no double taxation (at least at the federal level). But not all businesses are eligible – and, with the new 21% flat income tax rate that now applies to C corporations, S corps may not be quite as attractive as they…
Read MoreInfluencing the Next Generation of B2B Buyers
Millennials might still seem like children to some. However, they are taking the labor market by storm. In fact, in just three years, Millennials will make up over 35% of the workforce. So, you need to shatter the image of them being the awkward kids just entering their adulthood. Sorry, but Millennials are coming and…
Read MoreGMB Questions & Answers: Most Underused Feature?
GMB Questions and Answers first started appearing on Google my Business back in August 2017. Initially only available on android devices, it later rolled out across all devices in early 2018. The feature allows consumers to ask questions such as: Does this restaurant offer gluten free options? How long is a consultation? How long does…
Read MoreGet Ready for These Financial Trends of the Future
As a small business owner in the e-commerce or brick-and-mortar retail sector, a substantial part of your success will depend on your ability to assimilate industry trends and adapt to changes in the market. To understand why you should stay on top of financial and market trends, consider the diametrically opposed fates of Sears and…
Read MoreKnow Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior isn’t…
Read MoreThe Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution,…
Read More8 Money Intelligence Habits Used by the Most Successful CEOs
Having good control of your finances as a startup, and even as a seasoned businessperson, is what really translates into success. No matter what happens, you never want to be lazy in that area. Wherever you are in your finances is where you are in your business. That means a successful startup requires you to…
Read MoreCompany Culture: The Secret to Employee Loyalty
If you’re seeing a high employee turnaround in your business, the problem may have something to do with the workplace environment. People are less likely to stay with an organization if they feel unhappy, pressured, or stifled by a negative company culture. If this seems like a possibility, there are a few things you can…
Read MoreRobots on the Rise: 5 Examples of Innovations in Industrial Robotics
The term industrial robotics might conjure huge, fast-moving machines engaged in the kind of repetitive, dangerous work that humans used to handle: building automobiles, welding parts, and so on. Although those machines will certainly continue to take on larger roles in manufacturing, innovations in industrial robotics have started to lead humanity in intriguing new directions. From delicate…
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