Business Leaders: How Are You Combating Ageism in the Workplace?
Ageism is one of the ‘isms’ like sexism or racism, and occurs when someone is discriminated against, not because of their gender or race but because of how old they are. In the workplace ageism can take many forms, including being refused employment, dismissed, made redundant, or denied a promotion simply because you are considered…
Read MoreJumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US…
Read MoreRejoice! Business Meals Are Still Deductible
If you are a business owner who is accustomed to treating clients to sporting events, golf getaways, concerts and the like, you were no doubt saddened by the part of the tax reform that passed last December that did away with the business-related deductions for entertainment, amusement or recreation expenses, beginning in 2018. You can…
Read MoreThe Value of Retrospectives After Marketing Projects
For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve…
Read MoreMarijuana and Illegal Drugs in the Workplace
After reaching the lowest rates in three decades, positive drug tests among US workers are just under 5%. Yet according to almost all business leaders agree that drug testing is still needed and an essential part of building an effective workplace. As a result, 88% of employers will drug test at some point during an…
Read MoreThe Objection Crusher: 3 S System
Tim Wilson, the objection crusher, was our guest on the Cash Flow Show: Home Business Radio. He shared his technique for how to overcome objections using the 3 S system. Known as The Objection Crusher, Tim gave some awesome tips on how to crush objections before they happen! Crushing objections takes preparation, planning and promotion. By…
Read MoreHow to Feature Your Business on Google Map Listings: The Local Pack
Google map listing placement is very important to local businesses. With more and more people using their mobile device to search (in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones), the local map listings are one of the first things people see when they search for a local service or…
Read MoreHow to Build a Strong and Supportive HR Department
It’s a fact of business life that people are an organization’s greatest asset. The whole cycle of recruiting the right personnel and creating an environment where they can give of their best for the benefit of the business and themselves depends largely on effective HR (Human Resources). A strong and supportive HR department will help…
Read More7 Questions to Ask Yourself When Choosing a Franchise to Buy
You’ve decided you want to buy a franchise, consulted a franchise attorney, and confirmed you have the means to move forward. Now comes the fun part: deciding on a franchise. From retail stores and restaurants to professional services and home-based businesses, the landscape of opportunity is vast and open for you to explore. As you…
Read MoreWhy Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most…
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