Technology
5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very cost effective and…
Questioning the Conventional Wisdom of Storytelling and User Experience
As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates,…
5 Important Online Security Tips for Small Businesses
You probably hear about a major data breach in the news at least a few times a month, and they rock some of the world’s largest corporations to the core. Yet large corporations are not…
The 3 Key Steps to Awesome Content Marketing That Works
We have been drinking the content marketing cool aid for years. We understand how content attracts traffic, engages and builds trust….and we get it. Or do we? There is a conversation we need to have that is…
Playing the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often…
Dispelling Data Center Security Myths
Bigfoot. The Loch Ness Monster. Aliens living in Roswell, New Mexico. It’s easy to get sucked into myths like these. If you hear them often enough, you stop questioning whether they make sense. It’s almost…
15 Web Tools to Help Small Business eCommerce
As the number of people using the internet grows steadily, as cell phones and tablets become more affordable, eCommerce has definitely become the norm. With 91% of adults in America owning mobile phones, physical stores…
How to Keep Track of Your Leads with HubSpot’s Sidekick
As a salesperson, I am always wondering what I can do to be more efficient with my time. I also wonder in what ways can I reach out to more people and communicate more effectively….
Essential Solutions for Safer Online Transactions
Doing business online can be risky. Online banking websites, online shopping, and an endless supply of apps that want your credit card details are the tip of the iceberg when it comes to threats to…
Smartphone Apps: Business Benefit or Liability?
It has been written that mobile apps are for the young, but everybody goes to supermarkets, and the number of people utilizing their mobile apps to see what’s on sale when they make their shopping…
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