Technology
5 Ways to Keep People on Your Website
Getting visitors to your website is one thing, getting them to stay is something else. You can have a website full of great content, but if people don’t stay long enough to see it, it’s…
Leave the Ad Bidding Headaches to Software Programs
These days, if you happen to be in a marketing presentation, you cannot escape hearing “big data” and “personalized advertising” a couple of times, at least. Then there will be the epic cliché of advertising—“the…
Simple Ways to Get More Customers from Your Website
Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6…
10 Tips for Small Business IT & Data Security
Small businesses are an important part of the economy since they can have a large footprint on business and commerce, both offline and online. But is providing service and support enough? There is a growing…
How to Build Your Brand Online
In today’s competitive market, business success depends on your ability to connect with your audience. To make that connection, you must cultivate a strong brand presence online. The following 5 fundamental tips will help you…
Bricks and Mortar Retailers: Survival of the Fittest
It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks and mortar retailers need to understand that…
4 Ways to Give Your Small Business More Online Security
Picture this: you just started a small business. You’re growing your company, adding new contacts, new customers, and increasing your profits. You’re busier than you’ve ever been before. But then something happens. Your website gets…
5 Mistakes to Avoid When Choosing a Business Phone System
Any business worth its salt has a quality phone system in place to ensure its customers have a reliable way to contact the company. It’s a tried and tested method that allows a managed interface…
Why Software Subscription Serves It Up Fresh
Take General Mills and its goal to eliminate artificial flavors and colors in cereals due to the consumer demand for simple ingredients. That’s easier said than done when entire product lines, food production, and recipes require overhauls…
6 Simple Ways to Make Google Analytics Work for You
Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work. However awesome the tool itself is it can only go…