At first glance, it appears like anyone can create a website nowadays. With WordPress, Wix and all of the other user-friendly site-building tools, it’s never been easier to get set up on the web. However, the fundamental goal of any business remains to reach its target audience—and to do so in a way that it […]
eCommerce
Selling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy […]
Selling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy […]
5 Types of Usability Testing Methods for Websites and Businesses
Understanding and properly executing user testing is essential to ensuring that your company’s website is easy to use. You’ll easily lose customers if you’re unaware of and doing nothing about how complicated it is to work with your company. Usability testing methods for websites are all about finding out what the experience of an end […]
The 2019 Guide to eCommerce Sales Success
The eCommerce world is booming. After one year in business, the average online store enjoys a monthly revenue of almost $330,000. That’s pretty amazing, and it proves that we’ve known for a long time: the number of shoppers preferring to purchase online is growing and you’ve never had a better chance to run a successful […]
The Transformation of Ecommerce Through Blockchain Technology
Shopping has been changed for the better with the introduction to online shopping, otherwise known as E-Commerce. This has been a drastic shift in the way people view shopping, and that same view is about to diversify even more through the use of Blockchain Technology. Blockchain Benefits Blockchain uses something called a Decentralized Ledger for […]
3 Ways to Overcome Competition from Online Retailers
According to the Census Bureau, today’s consumers buy nearly 10 percent of goods and services online—and that percentage is rising at a clip of over 15 percent per year. Some small businesses, such as used books stores and antiques dealers, rely on the internet for a majority of their sales. What does that mean for local […]
Ensure Your Company’s Success with a Robust eCommerce Shopping Platform
The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult. Keep these five features in mind when choosing a platform for your online store. […]
What Should You Know About the Potential Risks of Online Shopping?
Although online shopping makes shopping easier without even setting foot outside the house, it’s also much more convenient for criminals to carry out their cheating antics. A large number of scammers and fraudsters lurk in the digital realm with the aim of luring people and getting their hands-on personal and sensitive information. Using various smart […]
4 Actionable Tips to Improve Your Website Speed
When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In […]
