Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) For small and mid-sized organizations that don’t always have the budget for fancy and customized bells and whistles, my motto is KISS (Keep […]
eCommerce
4 Key Reasons Ecommerce Companies Use Fulfillment Services
Unless you are Amazon, your business probably struggles with shipping and fulfillment. It is one of the most commonly experienced pressure points for e-commerce businesses—and it is also arguably the most important aspect of the business to get right. If customers don’t receive their products intact and on time, they will go elsewhere. If you […]
3 Tips for Optimizing Ecommerce Copy
Writing copy for eCommerce can be tough. Chances are there are a ton of pages to optimize and limited space to write in. So how can you make the most of this opportunity to both bring potential customers to your site and get them to buy once they’re there? Here are 3 tips to get […]
What E-Commerce Platform Should a Local Business Use in 2020?
Choosing the right e-commerce platform can make the difference between success and failure for a local small business. The story is common. A local business has great success and wants to expand the business. They decide the best way to expand is to open an online store. They may be right. Selling online has been […]
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have seen hover effects before, adding this element to your business-to-consumer (B2C) website still makes a positive impact and keeps the […]
Finding Your Niche: Biggest Considerations for Your Online Clothing Store
Did you know that online clothing stores are a multi-billion dollar a year industry expected to reach a whopping $713 billion by the year 2022? That statistic alone is no reason why more and more people are hopping on the bandwagon to get a piece of that pie! It’s such a big industry that you […]
7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas. […]
5 Strategies to Boost ECommerce Sales This Holiday Season
As a retailer, you must place a heightened emphasis on preparing for the holiday season—the survival of your enterprise may depend on it. Even consumers know that retailers make most of their money on the holidays—although they’re more interested in the deep discounts that arrive in November and December. Continuing its upward trend, analysts forecast […]
5 Imperative Steps to Creating a Million Dollar eCommerce Business
After helping giants like Nike, Ford, Burger King, and Liverpool earn millions in eCommerce, it is now your turn to grab the advantages of the powerhouse Magento platform. Magento has the capacity to handle high traffic levels, an influx of customers and their potential data, cart abandonment and more. The news turns out to be […]
How Amazon Gives Home Businesses Room to Grow
Budding businesspersons and seasoned entrepreneurs can give their businesses a boost by setting up shop on the Amazon marketplace. Amazon is a powerful force in retailing. The online retail giant has affected commerce so much that watchdogs call the company’s influence the “Amazon Effect.” By 2018, analysts estimated that United States consumers complete approximately 50% […]
