If you intend to start an online retail business in 2019, you are going to have to focus on an essential part of your business: what are you going to sell? Sure, having a recognizable and easy to share brand name and image is one thing to be mindful of. The crux of the entire […]
eCommerce
7 Must-Have Features to Make a Successful eCommerce Website
There’s a wide range of features you can add to an eCommerce website that will make it both unique and appealing. However, not all of these features actually have a strong business value, and provide a worthwhile return to the site owner. You might think that you have everything included on your eCommerce website that […]
4 Critical Tips to Start an eCommerce Business That Will Last
Over the past 20 years, brick-and-mortar retail has faced pressure from eCommerce sites and has suffered one of the most precipitous declines in economic history. The experience has made clear that the future of retail belongs to the internet, and that new ventures can only ignore that fact at their own peril. For today’s entrepreneurs, […]
Local Business Owner: Do You Know Who Your Website Visitors Are?
Do you know who your website visitors are? Is your website attracting the right people? Are these people generating business for you? If you own a local small business, the answer to these questions is probably worth knowing. Questions local business owners should be asking about their website visitors: Who are my website visitors? Are […]
What is Uptime and How Do You Track It?
One of the most appealing aspects of online businesses is that they are always on, always are connected and are always ready to serve the needs of their customers. Or at least that is the expectation that users have, but the reality is that a lot of websites don’t always have infinite uptime. Websites can […]
When Did You Last Check Your Website for Glitches?
Do you regularly check your website and test all the processes? Otherwise, how will you know how many visitors are leaving without following through on your calls to action? If you want visitors to “convert,” i.e. purchase, complete a form, upgrade products or services, sign up for emails, donate, etc., you must be vigilant and […]
Optimizing Websites for Mobile: What You Need to Know
At first glance, it appears like anyone can create a website nowadays. With WordPress, Wix and all of the other user-friendly site-building tools, it’s never been easier to get set up on the web. However, the fundamental goal of any business remains to reach its target audience—and to do so in a way that it […]
Selling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy […]
Selling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy […]
5 Types of Usability Testing Methods for Websites and Businesses
Understanding and properly executing user testing is essential to ensuring that your company’s website is easy to use. You’ll easily lose customers if you’re unaware of and doing nothing about how complicated it is to work with your company. Usability testing methods for websites are all about finding out what the experience of an end […]
