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If Your Business Doesn’t Have a Mobile App, Read This

By: Ruchita Varma


Happy indian young woman using mobile apps holding smart phone

Mobile apps have become one of the best ways for companies to connect with their target audience and let them know about their services.
In 2018, global mobile app revenues amounted to over 365 billion U.S. dollars. In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, says Statista.

Mobile apps are one of the greatest inventions of technology today. They can keep you engaged the whole day. They are so significant and reliable that you cannot ignore them. They are pivotal for all businesses.

Source: Smart Insights

As of 2019, over 2 million apps are available for download on the Google Play store, while 1.83 million apps are available on the Apple App Store, says Statista.

Let’s review in more detail the major benefits of mobile development.  

Improve Customer Engagement

Improving customer engagement is one of the biggest advantages of Mobile Apps. A mobile app is the face of your business. It allows you to stay connected with your users. Having a messaging feature within your mobile app lets your users communicate with you. Thus, by listening to customer queries and letting them know about your products/services, a mobile help improves customer engagement.

For example, 57% of customers won’t recommend a business with a poorly designed website on mobile. And if a website isn’t mobile-friendly, 50% of customers will stop visiting it, even if they like the business.

For instance OpenTable is an online restaurant reservation company based in California allows its users to book for a table online instead of calling. This is an advantage to your company because people these days prefer to communicate using an app rather than calling.

A well-designed app icon of your mobile app just can’t pass by without being noticed. It compels your users to tap on it as they come across it. Thus, by accessing your mobile app, people come to know about your business which increases your customer engagement. Clearly, rendering an improved customer experience is one of the greatest benefits of Mobile Development.

Create a Direct Marketing Channel

Mobile apps serve many functions: they provide general information, prices, queries, search features, user accounts, messengers, news feeds, and much more.

By rendering a platform for sales and marketing, mobile apps help your customers know about your brand. A mobile app is the online representation of your brand. You can promote your services, sell your products, run marketing campaigns, advertisements to increase awareness of your product.

With the advent of Push Notifications, the importance of mobile apps in business has now grown more than ever before. Through push notifications, businesses can directly interact with their targeted users and let them know about their products and services.

According to Adobe Digital Insights (ADI), more consumers visit retail sites on mobile than on desktop. By the end of 2022, more than half of retailers’ revenue will come from mobile. So instead of playing second fiddle to desktop, teams should shift their adequate resources and personalization efforts to mobile, says Adobe.

Build Brand and Recognition

A mobile app helps businesses in building your brand and provides recognition to it. It creates awareness about your brand. A combination of brand and recognition will surely make your mobile app a complete success. This is perhaps one of the most important benefits of mobile app development, and there are any number of mobile app ideas to help get you started.

Brand: A mobile app represents your brand in the market. So, before you launch your mobile app in the market, make sure it has a well- designed and alluring icon. You can make your mobile app stylish, functional, or informative as you desire. But whatever you do, remember, it should have alluring features that are able to attract users to your product/service.

Recognition: The more customers get allured to your apps, they are more inclined to buy your product. Apps help in giving recognition to your app.

The Bottom Line

By now, I am sure you have got a clear idea of the benefits of mobile app development for your business. There are numerous benefits that your business can achieve with the help of a mobile app. You can hire a mobile development and consulting company that can help in building alluring mobile apps that suit your business requirements. 

It’s important that your mobile app should be alluring enough to grab the attention of your users. An engaging user interface is what keeps your users attached to your users. It compels them in staying hooked to your services.

By 2022 annual mobile app downloads are projected to reach 258 billion. That’s a 45 percent increase from 178 billion downloads in 2017, says one report.The average smartphone owner uses 30 apps each month.

Published: April 24, 2020

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Ruchita Varma

Ruchita Varma is a voracious reader and loves to write on technology-related topics. She holds wide knowledge of the latest technology trends and is well-versed in creating content strategy deliverables across project life cycles.

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