Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many—if not most—of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, the majority of your visitors […]
eCommerce
SEO for Ecommerce: 5 Steps to Selling More Online!
Building a professional business website, figuring out what to sell online, and generating converting traffic is easier said than done. Even after getting all the above nailed on, it can take years before you actually start bringing in a steady stream of sales. For a startup business looking to compete with industry giants, there is […]
3 Big Risks for E-tailers in 2019 + How to Handle Them
Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible […]
eCom in the Wild: Solving the Size Problem
Seer team members have a thing for shopping online and we geek out when we find a new company who provides an amazing online shopping experience. It’s not easy to woo marketers with marketing, but the following companies have stolen our hearts … and our dollars. eCom in the Wild is a new column that […]
7 Tips for Getting More Out of Your Small Business Website
Your company’s website is in essence a small part of its virtual real estate. You can take advantage of it, strengthen your brand image and boost sales. Conversely, you could waste it entirely. Though authentic business owners would rather avoid the latter, many others will do just that; therefore, you cannot afford to fall in […]
The Pros and Cons of eCommerce
It is 2018 and shopping has now become synonymous with online retail as much as with physical stores. New businesses are faced with the challenge of deciding which route they should take, and existing ones are trying to weigh up the benefits of shifting into the alternative. The brick-and-mortar store might seem like it is […]
How US Ecommerce Startups Can Easily Expand International Markets
Successful online ecommerce startups almost always can attribute their success to an ability to find and target new markets and audiences for their products. They are able to do this because they have the ability to differentiate themselves from competitors and more importantly they are able to successfully establish themselves in the new markets they […]
How the Right Domain Name Can Catapult Your Business Growth
If you’re planning to build a business online, one of your biggest challenges will be attracting potential customers. You can create a highly optimized site full of rich, informative and relevant content, which meets all of the ever-changing criteria or the search engine algorithms. Meanwhile, you can invest thousands in building a highly visible and […]
How to Provide Value to Your eCommerce Customers
Providing value is the ultimate goal of any self-respecting business venture. After all, the reason why customers opt for certain products and services instead of others has everything to do with how valued they feel. Consequently, the companies that manage to maximize their offerings in the eyes of consumers are the ones that tend to […]
How to Build Trust with Online Customers
In today’s digital economy, where more and more shopping is done online every day, companies everywhere are scrambling to expand their online offerings, and in the process of doing so are encountering the huge trust deficit that defines internet shopping. Around the globe, consumers are hungry for new products and services, but hesitant to embrace […]
