Startup
Do I Need a Business License? Here’s How to Find Out
America loves small business. As a society, we lionize startups and entrepreneurs. And the United States has one of the world’s most business-friendly governments, with less red tape and more flexibility than most industrialized countries….
Startup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key…
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it comes to creativity. Often, companies are predisposed to certain design…
Is a Home-Based Franchise Right for You?
Have you been thinking about exploring home-based business ideas? If you have found yourself dreaming of working from home, there’s a franchise for that. It’s easy to see why having a home-based business is attractive,…
Opening a Restaurant? Know Your Business Financing Options
The restaurant and foodservice industries can be called completely unique without exaggeration. People who haven’t had experience working in a restaurant have a hard time seeing how difficult it can be to find a concept…
Beware These Pitfalls of Being a Young Entrepreneur
How old were you when you started your first business? Warren Buffett started off with pinball machines in barber shops as a young man. Great entrepreneurs often have lofty ideas and goals at a very…
12 Visual Principles for Everyday Design
Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and business are full of designs we do ourselves. Profile pages, presentations,…
Can Your Business Survive the Traditional Life Cycle?
Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster than they went up. Big company powerhouses, like IBM and Xerox,…
12 Unspoken Rules for Creating Catchy Business Names
A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses to get recognized. Naming is one way to do that, as…
Roadmap to Opening a Franchise
Opening a franchise business is not for the faint of heart. It is indeed a family decision that requires a great deal of preparation, planning, and self-evaluation. The entrepreneurial process requires that you evaluate the…
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