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Planting Your Brand’s Seeds

Branding. What is it and how do you define it? In most cases, people mistake the word branding to mean one of two things. A logo or a tagline. Both are tools you use to…

The Importance of Small Business PR

If PR to you conjures up images of Ab Fab types quaffing Champagne at client meetings without doing anything productive you could be forgiven for shunning the idea of PR. But there are some very…

To Partner or Not to Partner?

There’s safety in numbers. Right? Choosing to franchise with a business partner can seem like a safe choice. There’s someone to contribute to the franchise investment, someone to share operational responsibilities with plus an extra perspective and…

Is Discovering Your Passionate Purpose an Accident?

The big questions. What do you do with your life? Who do you want to be when you grow up? These answers are easy when you’re young. You want to be your super hero. And…

3 Myths About Entrepreneurship That Shouldn’t Hold You Back

What do you need to start your own business? For many would-be entrepreneurs, it’s a question that hovers like a cloud overhead, intimidating and ominous. Answering it means facing fears—fears around money, experience or knowledge….

5 Most Important Illusions About Startups

Q: What are some illusions about start-ups?  A: here’s my list of the five most important illusions about startups The illusion of the idea. Few businesses have truly new ideas. Apple didn’t; Facebook didn’t; Google…

The Futuristic Trends That Will Transform Your Office Space Forever

As our approach to working life has continued to change over time, so too have the workplaces in which we spend so much of our lives. One of the most significant examples of this has…

10 Keys to Your New Venture Success and Satisfaction

As the economy flourishes after some tough economic times, more and more people seem to be turning to entrepreneurship as an alternative to traditional employment. I applaud this trend, but caution all of you thinking…

The Name of the Game

A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new…

What Business Entity is Right for an Amazon Seller?

If you sell products on Amazon, this might very well be the first time you’ve been self-employed. There are a lot of responsibilities that go along with being your own boss. Keeping track of your…

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