Startup
Niche Positioning in the Franchise Industry
As franchisees grow their business and continuously strive to exceed their customers’ expectations, franchisors must provide a very high quality and breadth of franchise support services.
VIDEO: How to Design a Brand That is Unique
You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
6 Questions You Must Ask as a Business Person
Small business owners generally experience many highs and lows. Do you have what it takes to succeed? Your answers to the six questions below can help determine your chances for business success.
How to Create a Minimum Viable Product
One of the most important principles in startups today revolves around the idea of a Minimum Viable Product, or MVP. An MVP is the absolute bare minimum service or product that will allow you to get users, buyers, clients, etc. to see how they interact with your main idea.
4 Ways to Make Your Business Plan Stand Out to Investors
When a start-up presents a business plan, it’s the job of a savvy potential investor to poke as many holes in it as possible. They don’t need to figure out why they should risk their hard-earned, non-refundable money into your start-up business.
Franchises and Business Opportunities
We’re all familiar with comparing the similarities and differences between two things, but unless you’re a business aficionado you may not be familiar with franchises versus business opportunities.
“You’re Just Getting Started”
Use your own experiences to build upon and benefit others. People want to be around you, be part of your efforts and energy; whether in private business, public service, or charitable work. It will catapult you to even bigger and better things down the road.
8 Ways to Rock Your Business, From the Founder of Rock ‘n’ Roll Fantasy Camp
You don’t have to have an international rock star headlining your idea in order to know if it’s worth pursuing, nor do you need a million dollars to make it a success. Through my experiences developing concerts, tours, and Rock ‘n’ Roll Fantasy Camp, I’ve discovered that great ideas all share four common characteristics.
Personalize Your Branding Strategy
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.
How to Choose Your Own Venture
As a professor of social entrepreneurship and an entrepreneur, people often approach me with all their ideas. They get overwhelmed with how to start choosing their first venture (or second, for that matter). Whether you are new to entrepreneurship or starting another venture, you begin the same way.
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