You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.
A good way to start is to review competitors’ logos, websites, and any other communication materials and put it into a spreadsheet.
Next, find similarities between all your competitors, and do the opposite. For example, if you notice that most of your competitors are using the same color or the same font, avoid those colors and fonts. This is a good way to get noticed within your industry and make people remember your company.
If you want your business to be unique, creating a unique design that represents what truly makes your brand special is a great way to do that.