Startup
Does the Franchisor’s Web Presence Help You or Hurt You?
When you’re choosing the best franchises for your review, you’ll do plenty of research, including online research about the franchise. When you look at the franchisor’s website, though, you may need to look at it from two different points of view.
Little-Known Startup Cities Around the World
Looking for a place to start your business? Everyone thinks of Silicon Valley thanks to its dominance in the tech industry, but there are so many places that are great for startups. This infographic from WhoIsHostingThis looks at some of the top startup cities around the US and the world.
5 Qualities That Power Up a Weak Brand Voice
Too many startups treat their brand voice like the redheaded stepchild of brand-defining efforts. If you have great qualities on your side, such as a pristine website and ubiquitous social media involvement, sometimes it’s difficult to even notice or care that your voice isn’t fully defined and confident.
How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
5 Ways to Market if You Don’t Have a Lot of Money
No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money?
How to Start a Photography Business
Here are four tips to position your business to make real money (and avoid sleepless nights). You’ll have a business and not just an expensive hobby.
A Startup Goldmine: Combining Healthcare and Technology
Small businesses should be at the forefront of modern technology. Anyone desiring to engage in a successful startup should consider the plethora of technological advances, literally, at our fingertips.
5 Best Marketing Tips from Weight Watchers
Lots of weight loss programs and businesses exist, but what sets Weight Watchers apart is their marketing. The following five strategies have worked for Weight Watchers and could be used to advance your own business—regardless of the industry.
Franchise Choice and Shiny Things
Some people call it “Bright Shiny Object Syndrome” and some just say they’re easily distracted by shiny things, but most of us can recognize the phenomenon.
Small Town, Big Business: The Case for Starting Up in a Small Town
A lot of successful large companies opened their doors in small communities and grew into greatness. But often, these success stories have one thing in common: They all tapped into the unique advantages that a small town offers a growing business.
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