Startup
Value Proposition, Positioning Statement, Elevator Pitch: Know the Difference
When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible—but good—goal to have because if you take it seriously, it forces you to…
Going into New Markets
When a bonsai stops growing, you know it’s dead. ~Japanese Proverb Continuous growth is critical for each and every business, but very often, existing markets get so rife with competition, it is almost impossible to…
The Entrepreneur’s Midlife Crisis
Seven Signs You May Be Having One “Have you considered the idea that you might be having a middle-aged crisis?” I had just finished delivering a 10-minute monologue about how the universe was not cooperating…
How Big is Franchising Anyway?
The number of franchise establishments in the United States has grown to 781,794 – the highest it has ever been. Along with the steady growth, the International Franchising Association (IFA) projects the industry to continue its impressive…
The Home-Based Business: Basics to Consider
More than 52 percent of businesses today are home-based. Every day, people are striking out and achieving economic and creative independence by turning their skills into dollars. Garages, basements, and attics are being transformed into…
8 Business Name Mistakes Investors Hate to See
Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on…
6 Keys to Determining if Your Business Can Be Franchised
If you’ve gotten to the point of exploring franchising your business, let’s take a moment and celebrate your success. You’ve worked hard to develop your company, spending long nights and weekends toiling to build something…
Should You Incorporate a Startup? 5 Times When the Answer is Yes
Getting a new business off the ground is challenging enough, but it can feel downright overwhelming when you consider the legal ramifications. While not every startup needs to take the step of incorporating or forming…
Focusing on the True Objectives of Entrepreneurship
A while back I flew to San Francisco to attend a pitch competition hosted by Plug and Play Tech Center, one of the largest startup incubators in the country. But when I arrived, I realized…
6 Tips for Renting Small Business Space
Most small businesses will, at some point or another, need a physical space to work in. Even with the best experts and great ideas, a company cannot grow without a physical office. One of your…
Top Articles in This Category
