The Peter Principle Can Paralyze Your Startup Team
The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. The bad news is that many of these frustrated employees…
4 Ways Building a Company Taught Me More Than College Could
I’m not ashamed to say that I didn’t attend college. Culturally, being Indian, it’s quite strange to hear that. I was very close to attending, and had my opportunity at Gravity4 not come along (pre-launch),…
4 Reasons for Entrepreneurs to Join the Location Independence Revolution
It’s no secret that the concept of traditional office as we know it is shifting. Perhaps the biggest change is the lack of need for any physical office space at all.
Can a Slogan Make You Buy?
Think of all your favorite purchases over the past year. They can be personal or stuff for your business. Now write down both the items and their slogans. DON’T look them up.
Multi-Unit Franchising is Very Popular
Multi-unit franchising—that is, investing in more than one franchise location at the same time—is becoming a popular approach to franchising, with franchisees and with franchisors.
True Wisdom and False Lessons
As the Sages taught, “Who is wise? The one who learns from all others.” How often do we learn from an experience or a teaching but rather than stopping at the actual wisdom, take the lesson to a false conclusion?
Grants May Be Free, But They Do Come at a Price
Every investor in your startup, even friends and family, normally expects a share of your company (equity), which means your return for all your effort goes down quickly.
If They Don’t Care, Are You Even There?
I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.
The Licensing Downfalls for a Business Model
When it comes to choosing between licensing and franchising, proceed with caution. Licensing works better for products or intellectual property. A perfect example is software.
What Makes a Great Franchise?
If the franchise you are looking at doesn’t have a strong business system or a proven business model, then cross it off your list and move on. What is the difference?
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